14 Nov 2019 08:03:11 PM
Whenever you sell digital products online, which is that someone pays money online for a report, training, or pair of videos, there’s the weakness that if someone wants their money-back you basically have to refund their money 100% guaranteed, no questions asked. Even if you personally happen to truly have a different refund policy, if someone really wants their money-back they will take it.
In place of wanting to fight refunds, let’s make the products you provide much more appealing so that individuals will buy from you more and refund from you less using loyalty bonuses.
These loyalty bonuses are great because it gets people to help keep consuming content after your refund period, produces a great surprise with your visitors and it helps you to help keep in contact with them when you want to present future offers.
A standard for digital products on the internet is 30 days or 60 days, one couple of months months after someone has purchased from you, they could get their money back for just about any reason at all, even if they consumed your entire product and just decided they weren’t going to implement one’s body, they could get a refund.
What you can certainly do is sell someone a specific product, then drip out what are called Loyalty Bonuses. Maybe on Day 15 you give them an additional bonus report, maybe on Day 30, 60 or 90 you present friends coaching call, a recording training call, as well as some kind of one on a single telephone coaching over Skype. Just the fact that you put something out there a couple of days or weeks after the refund period was over shows you were prepared to go that extra mile to help them get results, and makes it much not as likely someone will refund while they are still within that period.
Another thing that’s great is that there isn’t to necessarily announce these bonuses, even before they buy from you. What if someone bought a five part training course from you on property and when they came to that download page and went along to download their product, you announced an additional video that will come out a month from today, to ensure that they are still on track and still making progress. It makes for a nice surprise. And imagine if if they received that extra video one month from today, you announce that they can be getting another video 30 days from the period on. It’s always great when we’ve covered something, weeks or months ago, and an additional bonus pops up.
Above all the key reason why you want to drip out your content, even when someone only pays you one time is to keep in contact with these customers. If someone can be used to hearing from you, from email once per week and from webinars and other presentations once per month, you’re always in their mind, and when it comes time and energy to launch your next big course there isn’t to build up that goodwill, that reputation, that rapport once again - you’re already conversing with them.